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A conceptual framework for understanding brand connection to sport mascots
Sport Management Review ( IF 3.7 ) Pub Date : 2025-05-31 , DOI: 10.1080/14413523.2025.2500124
Yong Jae Ko, Lydia Yun, Philip Kang
中文翻译：
理解品牌与运动吉祥物联系的概念框架
更新日期：2025-05-31
Sport Management Review ( IF 3.7 ) Pub Date : 2025-05-31 , DOI: 10.1080/14413523.2025.2500124
Yong Jae Ko, Lydia Yun, Philip Kang
中文翻译：
理解品牌与运动吉祥物联系的概念框架
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